Mobile games published by Netflix have garnered more than 13 million downloads globally on the App Store and Google Play as the streaming giant pushes its plans to market. To date, Netflix has published 24 mobile titles—which require access to a Netflix account—with features, IP tie-ins, new titles and updated re-releases of old games, reports Sensor Tower. Also Read – Cryptocurrency-Based Movies on Netflix, Amazon Prime Video, YouTube and More
The company recently unveiled a series of new titles to be published in the future, including The Queen’s Gambit Chase, Shadow and Bone: Destinies, and Too Hot to Handle — all of which have an associated Netflix series. Also Read – How to Transfer WhatsApp Chats from Android to iPhone: A Step-by-Step Guide
The top Netflix-published mobile title based on downloads so far on the App Store and Google Play is Stranger Things 1984, which has garnered nearly 2 million downloads. Netflix Asphalt Extreme is at number two with 1.8 million installs, while Stranger Things 3: The Game is at number 3 with 1.5 million. Please note that these estimates do not include downloads for the original release of Stranger Things: The Game from BonusXP, which had 13.8 million downloads before being removed from the App Store and Google Play in 2021. Also Read – WhatsApp Now Lets You Transfer Your Chats From Android to iPhone, Says Mark Zuckerberg
Since entering the game space, downloads for Netflix titles have exceeded 1 million per month. The company’s best month ever for mobile game installs was December 2021, when it generated 2.3 million downloads, while its portfolio of titles hit 1.4 million installs in May 2022.
Although Netflix publishes a mix of licensed and non-licensed titles, harnessing its roster of IPs is an obvious part of the company’s strategy in the games space. Stranger Things 1984 and Stranger Things 3: The Game are two of its most downloaded mobile titles of all time. Both games were able to take advantage of the hype surrounding the release of the first seven episodes of Stranger Things season four on May 27, 2022, seeing a surge in downloads in the weeks after streaming began. In the seven days between May 27 and June 2, 2022, Stranger Things 1984 saw a nearly 2.6-fold increase in downloads compared to the week prior to 115,000 installs. Stranger Things 3: Meanwhile, the game tripled week-on-week with 83,200 downloads.
While Netflix has published many games, the streaming giant has also made some acquisitions for in-house development. One of its purchases, Night School Studios, has worked on titles such as Oxenfree, which racked up 2.1 million installs and $1.8 million in player spending on mobile. Another title from the developer, Mr Robot:1.51exfiltrati0n.ipa, in partnership with Telltale, garnered 56,000 downloads and $247,000 in revenue on mobile before it was removed in 2019.
Another acquisition, Next Games, has garnered 43 million downloads and nearly $187 million from its portfolio of mobile titles. Its top game, The Walking Dead: No Man’s Land, has generated 29.4 million downloads since its launch, raking in $128.4 million from player spend. The developer has a history of working on IP-based titles, including The Walking Dead: Our World, Stranger Things: Puzzle Tales and Blade Runner: Rogue.